Founded by Diana Nekrasova, with 7+ years in e-commerce
Data-driven approach built on scientific methodology
We help e-commerce brands scale profitably by fixing acquisition, conversion, and retention together.
High Ad Spend, Low Sales?
Use our practical 10-step checklist to find exactly where you are losing customers — from the first click to checkout.
E-commerce Conversion Checklist
If you want to:
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Stop paying for clicks that don’t buy
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Fix friction so your site actually sells.
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Target people who are ready to purchase
Our Case Study:
🇺🇸 U.S. Market · Food & Grocery · D2C
From Zero to $456K in 18 Months
How we built a full e-commerce system from scratch for a Russian specialty food distributor entering the U.S. D2C market — with a $2K/month marketing budget and no existing online audience.
$456K
Total revenue generated (vs $46K plan)
14.04
Average ROAS (7× above target)
$5.75
Cost per order (vs $51 planned)
45%
Returning customers by March 2025
THE CHALLENGE
Starting from absolute zero
01 /
No migration possible
The existing OpenCart store couldn't transfer products or customer data. Everything had to be rebuilt from scratch.
02 /
New brand competing with themselves
A completely new domain and brand name meant they became their own competitor in the same niche.
03 /
Tiny budget
Only $1,500–2,000/month for marketing with no in-house digital team. Every dollar had to work.
04 /
Zero brand awareness
New brand in a competitive U.S. market with no existing audience, reviews, or traffic.
OUR APPROACH
A full-system build, not just ads
Shopify Store Architecture
Built the entire store from scratch: product catalog, UX, SEO category structure, and checkout flow.
Meta Ads (Facebook & Instagram)
UGC creatives, cold audiences, retargeting sequences, seasonal campaigns, A/B testing at every funnel stage.
Google Ads
Search campaigns for high-intent buyers + Performance Max for full catalog coverage.
Email Marketing System
Welcome series, retention flows at 30 and 60 days post-purchase, reactivation campaigns, seasonal promotions.
Loyalty Program
Referral system + points accumulation integrated into the retention funnel to drive repeat purchases.
Data & Analytics
Cohort analysis, unit economics tracking, A/B testing of offers. Decisions based on numbers, not guesses.
RESULTS
Same budget. 7× the outcome.
ROAS 14
7× above the projected benchmark of 1.95
$5.75
cost per order — 9× cheaper than the $51 planned benchmark
$456K
revenue — vs $46K projected. Same $24K ad budget.
45%
returning customers by March 2025 — up from 22.7% at launch
ROAS 19.6
peak result during Black Friday Meta campaign