From Zero to $456K in 18 Months
How we built a full e-commerce system from scratch for a Russian specialty food distributor entering the U.S. D2C market — with a $2K/month marketing budget and no existing online audience.
Starting from absolute zero
No migration possible
The existing OpenCart store couldn't transfer products or customer data. Everything had to be rebuilt from scratch.
New brand competing with themselves
A completely new domain and brand name meant they became their own competitor in the same niche.
Tiny budget
Only $1,500–2,000/month for marketing with no in-house digital team. Every dollar had to work.
Zero brand awareness
New brand in a competitive U.S. market with no existing audience, reviews, or traffic.
A full-system build, not just ads
Shopify Store Architecture
Built the entire store from scratch: product catalog, UX, SEO category structure, and checkout flow.
Meta Ads (Facebook & Instagram)
UGC creatives, cold audiences, retargeting sequences, seasonal campaigns, A/B testing at every funnel stage.
Google Ads
Search campaigns for high-intent buyers + Performance Max for full catalog coverage.
Email Marketing System
Welcome series, retention flows at 30 and 60 days post-purchase, reactivation campaigns, seasonal promotions.
Loyalty Program
Referral system + points accumulation integrated into the retention funnel to drive repeat purchases.
Data & Analytics
Cohort analysis, unit economics tracking, A/B testing of offers. Decisions based on numbers, not guesses.