E-commerce Playbook

Strategy & Growth

What I Actually Use Claude Code For (I'm Not a Developer)

August 12, 2026|Diana Nekrasova

I run a performance marketing agency, not a dev shop. Here's what changed when an AI coding tool started letting me build my own systems instead of waiting on a...

Attribution After Cookies: What DTC Brands Should Actually Track in 2026

August 12, 2026|Diana Nekrasova

Third-party cookies are gone and platform dashboards are lying to you. Here's the practical first-party data and attribution stack every Shopify DTC brand needs to run in 2026.

AI Marketing Workflows for Lean DTC Teams: What Actually Ships

August 12, 2026|Diana Nekrasova

If your DTC brand has 1–3 marketers, AI workflows aren't a nice-to-have — they're the only way to compete. Here's what's actually working in 2026, with real benchmarks and platform...

How Meta's Algorithm Changed — and What It Means for Your Ad Budget in 2026

August 9, 2026|Diana Nekrasova

Project Andromeda replaced audience-based targeting with creative-based targeting on Meta. Here's what DTC brands need to know — and exactly what to change — to protect ROAS in 2026.

CRO for Shopify: What Actually Moves Conversion Rate (With Data)

August 8, 2026|Diana Nekrasova

A data-driven breakdown of Shopify CRO benchmarks, funnel diagnostics, and the specific fixes—page speed, checkout friction, mobile UX, and trust signals—that evidence shows actually lift conversion rate in 2026.

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