Guides & Resources
Case studies, practical guides and articles on paid ads, email and AI automation, grouped by topic.
Case studies
Real projects with the numbers and what we changed.
See the cases → 2 articlesAI & Automation
Automation for lead-driven businesses, and research on how AI changes building and growing a product.
Browse → 36 articlesPaid ads & growth strategy
Meta and Google ads, creative testing, budgets and unit economics.
Browse → 24 articlesEmail & retention
Klaviyo flows, lifecycle campaigns and retention for repeat revenue.
Browse →Latest articles
AI-Generated Ad Creative: Where It's Good Enough and Where It Isn't Yet
AI-generated ad creative is mainstream for DTC brands in 2026—but "good enough" depends heavily on your AOV, category, and QA process. Here's an honest,...
Read → Strategy & GrowthCRO for Paid Traffic Is a Different Problem Than CRO for Organic Traffic
Paid traffic and organic traffic need fundamentally different CRO strategies. Here's what the 2026 data shows about conversion benchmarks, message match, page speed, and...
Read → Strategy & GrowthThe Privacy Changes That Actually Matter for DTC Advertisers in 2026
iOS privacy updates have cut Meta attribution accuracy by 40–60% for typical DTC stores. Here's what's actually broken, what numbers matter, and the exact...
Read → Strategy & GrowthWhy Founder-Led Content Is Quietly Outperforming Produced Ads in 2026
Founder-led creative is beating polished studio ads on CTR, CPA, and ROAS across Meta — here's what the 2025–2026 data actually says and how...
Read → Strategy & GrowthStop Testing Random Ads: A Smarter Creative Testing Framework for Shopify Brands
How to test Meta Ads creatives in 2026 using the Avatar, Concept, Execution and Business Results model, with Creative Packs, test structure, metrics and...
Read → Strategy & GrowthHow to Actually Split a Marketing Budget Across Paid, Organic, and Retention
A practitioner's framework for allocating a DTC marketing budget across paid ads, organic, and retention in 2026 — with stage-specific benchmarks, real channel splits,...
Read →Guides & Case Studies
E-commerce Conversion Checklist
The CRO checklist we run on every Shopify audit — the fixes that actually move conversion rate.
Read → Case StudyCase Study: US Luxury Jewelry Brand — Meta Ads
Why purchase-count alone misleads at low volume, and what to track instead.
Read → GuideWhy You Can't "Find the Right Audience" in Luxury
Why the standard DTC audience-testing playbook breaks down at luxury purchase volumes.
Read → Case StudyGastronom USA — From Zero to $456K in 18 Months
How a Russian specialty food distributor built a Shopify + Meta Ads engine from scratch.
Read →