CRM Marketing

What Happens After Black Friday: Turning One-Time Buyers Into Repeat Customers
Most BFCM buyers never purchase again — and the window to change that is shorter than you think. Here's the Klaviyo-backed playbook DTC brands should run in December to convert one-time holiday buyers into loyal, repeat customers. Подробнее...
The BFCM Email Calendar: When to Actually Launch Each Flow
A week-by-week BFCM email launch calendar for Shopify DTC brands — covering list hygiene, teaser sends, VIP early access timing, Black Friday weekend sequencing, and Cyber Monday. Built on 2026 benchmark data from Klaviyo and Triple Whale. Подробнее...
Black Friday Email Trends for 2026: What's Actually Changing in Klaviyo
BFCM 2026 email strategy is being rewritten by AI-led segmentation, fatigue-driven list decay, and a hard shift away from batch-and-blast. Here's what the data says and what to do about it in Klaviyo before November. Подробнее...
How Much Revenue Should Email Actually Drive? DTC Benchmarks for 2026
Klaviyo data across 183,000+ brands puts average email revenue share at 27% — but top DTC programs hit 30–40%. Here's what the 2026 benchmarks actually mean, flow by flow, and what to fix first. Подробнее...
7 флоу в Klaviyo, которые нужны каждому магазину на Shopify в 2026: структурный аудит
Практическое руководство по 7 email-флоу в Klaviyo, которые приносят больше всего выручки DTC-брендам на Shopify в 2026 году — с реальными бенчмарками, порогами по срокам и приоритетами настройки прямо из живых аккаунтов. Подробнее...
Email Deliverability in 2026: What Gmail and Yahoo Now Require
Gmail and Yahoo now hard-reject non-compliant bulk mail. Here's every threshold, authentication requirement, and list-hygiene rule DTC brands need to hit in 2026 — with specific numbers and actionable steps. Подробнее...
Post-Purchase Flows: The Cheapest LTV Lever in DTC
Most Shopify brands burn budget on acquisition while ignoring the highest-ROI email automation they already own. Here's the 2026 data on post-purchase flows, repeat purchase rate benchmarks, and the exact sequence structure that compresses time-to-second-order. Подробнее...
Inside a Real Klaviyo Audit: What We Found, Fixed, and What's Still In Progress
A real Klaviyo audit case study: a flow silently making €0 for months due to a Smart Sending conflict, what we fixed over 2 months, and honest results — including what's still unresolved. Подробнее...
Flows vs. Campaigns: What the Revenue Split Really Looks Like
Two real DTC Klaviyo accounts show flows generating ~65-67% of email revenue — but with very different RPR multipliers (3.4x vs 1.2x). Here's what explains the gap. Подробнее...
How Much Revenue Should Email Actually Drive? DTC Benchmarks for 2026
Klaviyo data from 183,000+ brands puts the average email revenue share at 27% — but top DTC programs hit 30–40%. Here are the real 2026 benchmarks, what drives the gap, and exactly what to fix first. Подробнее...
Хватит гонять дорогую рассылку: 7 флоу в Klaviyo, которые нужны каждому магазину на Shopify
7 обязательных флоу в Klaviyo, которые нужно настроить каждому магазину на Shopify в 2026 году — с реальными бенчмарками, механикой триггеров Klaviyo и советами практика, как выжать максимум из автоматизированной email-выручки. Подробнее...
Vintage collage cover: Woman in Shopify tee faces a black-and-white crowd. Above them, a Klaviyo building with flames and flying coins. Title: "How to Tank 5 Years of LTV in 24 Hours: The Price of Error in Your Shopify Migration."
Как обнулить 5 лет LTV за 24 часа: цена ошибки при миграции на Shopify
Переносите данные на Shopify и Klaviyo? Если неправильно размечаете старых клиентов, вы говорите самым лояльным из них, что они ничего не стоят. Узнайте, какие 3 критических Customer Properties нужно задать... Подробнее...