SciGrowth is a founder-led e-commerce agency helping Shopify brands connect strategy, performance marketing, technology, customer data, and retention into one scalable growth system.
Working with consumer brands across the US, UK, Europe, UAE, Asia, and Latin America.
SciGrowth was founded by Diana and Roman Nekrasov.
We came into e-commerce from very different professional backgrounds, but those differences became the foundation of how we work today. Diana came from science and international marketing. Roman came from law enforcement, technology, and digital infrastructure.
One of us naturally begins with the question: What is the right growth hypothesis?
The other asks: How do we implement it clearly, correctly, and on time?
This combination shaped SciGrowth into an agency that connects commercial strategy with practical execution. We believe that sustainable e-commerce growth is rarely created by one successful advertising campaign. It comes from building a system in which the product, website, acquisition channels, customer communication, data, and internal processes support one another.
Strategy defines where the business should go. Structure makes sure it actually gets there.
Our backgrounds influence the way we approach every project. Diana is responsible for understanding the larger commercial picture: the product, customer, positioning, market, acquisition model, conversion, and growth priorities. Roman turns this strategy into structured technical systems: Shopify development, Google Ads, CRM automation, analytics, integrations, and operational processes.
This allows us to work beyond individual channels. We don't separate the website from advertising, advertising from analytics, or acquisition from retention. We consider how every part of the customer journey affects the economics and scalability of the business.
Co-founder & E-commerce Growth Strategist
Before moving into marketing, Diana worked as a materials scientist. She studied and conducted research in Russia and France, completed doctoral-level degrees in materials science, and worked on developing new advanced materials.
Scientific research shaped the way she approaches business today. She begins with questions, data, and hypotheses rather than assumptions — looking for patterns, testing possible explanations, and evaluating decisions through their expected commercial impact.
Before founding SciGrowth, Diana was Head of Digital Marketing at MAY Export, the international division of one of Russia's largest tea manufacturers and the producer of brands including Richard, Curtis, and Maisky. The company's products were sold in more than 75 countries — her work focused on international digital marketing and e-commerce development through localized Shopify stores, marketplaces, performance advertising, and market-specific strategies.
Today, she leads e-commerce strategy, product marketing, positioning, Meta Ads, conversion optimization, and international growth at SciGrowth — understanding what's limiting a business, identifying the strongest growth opportunities, and connecting individual marketing activities to the company's wider commercial model.
My scientific background taught me not to look for convenient answers. It taught me to formulate the right question, test the evidence, and understand how the whole system works.
Co-founder & E-commerce Technology Lead
Before moving into e-commerce and technology, Roman worked in law enforcement. That experience shaped his working style: disciplined, structured, precise, and focused on responsibility.
In e-commerce projects, good ideas are not enough. Growth also depends on whether systems are configured correctly, data is reliable, processes are documented, and agreed work is completed on time. Roman brings this operational discipline into every SciGrowth project.
He is responsible for Shopify development, Google Ads, CRM systems, Klaviyo, analytics, integrations, technical troubleshooting, and marketing automation — turning strategic decisions into clear, reliable systems that can operate at scale.
Where Diana focuses on the market, customer, and growth direction, Roman focuses on the infrastructure required to support that direction — making sure strategy is translated into specific tasks, technical solutions, and working processes.
A system should not depend on improvisation. It should be clear, reliable, measurable, and built to work consistently.
SciGrowth began with a personal ambition: to build a business that would allow us to work internationally, live in different parts of the world, and create a life that was not tied to one office or one country.
But from the beginning, we knew that we did not want to build a high-volume agency where clients are moved through the same standard process and communication is delegated across multiple layers of account managers.
We wanted to work differently.
We choose to work with a limited number of brands, stay directly involved, and understand each business as a complete system.
Too often, advertising, Shopify, CRM, analytics, and content are managed separately. SciGrowth was built to connect them — combining strategy and implementation to create measurable, sustainable growth.
We begin by understanding the business before recommending another campaign. We examine the product, customer, positioning, traffic sources, conversion journey, average order value, acquisition costs, margins, repeat purchase behavior, and operational capacity.
This allows us to determine whether the main constraint is acquisition, conversion, retention, positioning, technology, or the underlying business model. From there, we create a prioritized growth roadmap based on commercial impact, available resources, and the company's stage of development.
Our strategies need to be ambitious enough to create growth, but practical enough to be implemented by the real team, with the real budget and operational capacity of the business.
We do not optimize isolated marketing metrics. We build systems that support stronger business economics.
SciGrowth works with businesses across different markets, time zones, and stages of development. Our experience includes projects targeting the United States, the United Kingdom, Europe, the UAE, Japan, Chile, and other international markets.
We understand that international growth is not simply about translating a website or copying the same advertising campaign into another country. Every market has its own customer expectations, competitive environment, pricing logic, logistics, payment preferences, and communication style.
Our role is to help brands identify what should remain consistent globally and what needs to be adapted locally.
SciGrowth is led directly by its founders. Depending on the project, we also bring in specialists across content, social media, design, development, paid acquisition, and CRM.
This gives our clients access to a broader implementation team while keeping strategy, priorities, and accountability under direct founder oversight. You're not passed from a salesperson to a disconnected delivery team — we remain involved in the reasoning, decisions, and execution behind the work.
Ready to scale your e-commerce business? We’ll identify what’s limiting growth and build a clear, connected system to move forward.
