E-commerce Playbook

Strategy & Growth

DTC Unit Economics: How to Calculate CAC, LTV, Contribution Margin & Payback

14 октябрь 2026 г.|Diana Nekrasova

CAC, contribution-margin LTV, and CAC payback for DTC brands — corrected formulas, a real anonymized case, and a self-audit checklist for founders deciding whether to scale.

Attribution After Cookies: What DTC Brands Should Actually Track in 2026

13 октябрь 2026 г.|Diana Nekrasova

Third-party cookies are gone and browser pixels alone miss 20–35% of your conversions. Here's the first-party data stack, Meta CAPI setup, and 3-layer measurement model every DTC brand needs right...

AI Marketing Workflows for Lean DTC Teams: What Actually Ships

12 октябрь 2026 г.|Diana Nekrasova

A practitioner breakdown of which AI marketing workflows actually ship for lean DTC teams in 2026 — covering content automation, Klaviyo flows, Meta Ads, and the real benchmarks behind the...

How Meta's Algorithm Changed — and What It Means for Your Ad Budget

10 октябрь 2026 г.|Diana Nekrasova

Meta's Andromeda and Advantage+ overhaul rewrote how ads get delivered. Here's what DTC brands need to know about the new system — and how to restructure budgets and creative accordingly.

CRO for Shopify: What Actually Moves Conversion Rate (With Data)

9 октябрь 2026 г.|Diana Nekrasova

Real 2026 benchmarks and practitioner-tested tactics for Shopify DTC brands: where your conversion rate actually stands, what the data says moves it, and the exact levers to pull first.

Prefer direct contact?

📞 WhatsApp: +84 374 905 462
💬 Telegram: @diana_nekrasova_cr
📧 Email: info@scigrowth.com

Язык

Язык

Strategy & Growth

DTC Unit Economics: How to Calculate CAC, LTV, Contribution Margin & Payback

DTC Unit Economics: How to Calculate CAC, LTV, Contribution Margin & Payback

Prefer direct contact?